Syndicated advertising: Length of stay campaign

Hospice. A plan for living.

The goal of this campaign is to increase length of stay by encouraging patients to call hospice soon after they are diagnosed. By depicting patients enjoying a good quality of life, the ads dispel the myth that hospice is only for their last days or weeks. Messages target a range of demographics and include a strong call to action.

* 10-second TV spots allow for cost-effective media buys. Customize with your logo and phone number.
* Newspaper and magazine ads available in black and white and in full color convey a compelling message in a small space. Add your own logo and phone number.
* 60-second radio spots relate positive stories about hospice, based on real patient and family testimonials. You can add local information at the end of each commercial.
* Full color billboards reinforce your hospice message.
* 10-minute video aids marketing and fund-raising.

If you're not sure how to get the most from your advertising and your budget, look here for information on how Hospice Strategies Group can help you get started.

Hospice Strategies Group can also create a custom campaign unique to your hospice. Look here for information on our marketing communications services.

How do we know our ad campaign gets results?
Because hospices everywhere say so.