Marketing Services

Hospices traditionally rely on word of mouth and referrals from physicians, nurses and discharge planners to bring patients in. Now, with managed care and constant change in the way medical services are delivered, you must market proactively to both clinicians and consumers. Hospice Strategies Group is a division of Eric Mower and Associates, which means we offer all the advantages of a fully integrated marketing communications agency, including extensive experience in building and enhancing strong brands. Our long-standing commitment to hospice and other not-for-profits has made us experts in this special field.

How we can help your hospice

Your hospice can engage us to perform these marketing and related services, or we can work as consultants to advise you on doing much of the work yourself.

MARKETING COMMUNICATIONS PLANS: These are the blueprints that help you set objectives for your marketing program, then recommend the strategies and tactics you will use to achieve both short- and long-term goals.

CUSTOM ADVERTISING CAMPAIGNS: We can create and produce complete campaigns including TV and radio commercials, newspaper and magazine ads, billboards, brochures and other collateral materials, all based on a well thought-out strategy.

MEDIA PLANNING, BUYING AND ANALYSIS: We can plan, execute and evaluate media schedules for you, or provide training to enable your own staff to negotiate and buy TV, radio, newspaper, magazine and billboard advertising.

PUBLIC RELATIONS: Whether you're addressing employees, the media or the community at large, we have both the national and the international resources to help you create, protect and enhance the public image that is your most valuable asset.

DEVELOPMENT SUPPORT MATERIALS: From brochures, annual reports and direct-mail solicitations to videos, event invitations and case statements, we offer a breadth of experience to support not-for-profit fund-raising campaigns.

DIRECT MARKETING: We can design and execute all aspects of direct marketing programs including strategic planning; database design; modeling; direct response broadcast, mail, e-mail, telemarketing and print programs, and detailed response analysis.

MARKET RESEARCH: We can help you learn more about your market and the people you want to reach through qualitative research, such as focus groups and one-on-one interviews, and quantitative studies, such as telephone surveys.

WEB SITES: We combine strategic marketing with technical knowledge to develop effective web sites, CD-ROMs, multimedia trade show kiosks and other interactive communications.

LOGOS AND CORPORATE IDENTITY: We develop complete identity programs including names, logo designs, letterhead and business cards, newsletter mastheads and related materials.

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