Media Services

Hospices have traditionally relied on free public service announcements on radio and television to bring patients in. However, that approach is inadequate if you expect to compete effectively in today's world. What's needed is a consistent communications plan to reach your target audiences, and that requires paid media. In our experience, the willingness to spend money makes it easier to convince the media to give you additional free exposure.

Our special expertise in hospice media

Hospice Strategies Group has successfully implemented media programs for hospices across the country. So we can help you plan the right mix of TV, radio, and other advertising. Our long and specialized track record and our exceptional understanding of the category, particularly your target audiences and their media habits, offer valuable advantages for your hospice.

How we can help your hospice

A good media plan maximizes reach, frequency and cost-effectiveness, allowing your message to be seen and heard by the largest number of targeted people as many times as possible. We can perform all media services for your hospice, or we can provide consultation and instruction that enables you to do much of the work yourself.

CONSULTING AND TRAINING: As your consultant, we can advise your hospice on the media strategies and expenditure levels that would achieve the most impact in your market. Through training in how to structure a media plan for maximum exposure and value, we can teach your staff to plan, negotiate and buy your own media. We can also coach you on ways to add value and stretch your budget through strategic media partnerships.

PLANNING AND IMPLEMENTATION: We can perform all media functions for you, including recommending forms of media and levels of expenditure, structuring your media plan, then negotiating and buying all media. As your schedules run, we continually monitor and evaluate placements for optimal effectiveness.